Advancing advocacy communication theory: a theory grounded in undocumented college students’ motivations and strategies for challenging oppression

Abstract

ABSTRACT Undocumented college students experience a myriad of stressors (e.g. fear of deportation, limited access to educational resources; Enriquez, Morales Hernandez & Ro. 2018. Deconstructing immigrant illegality: A mixed-methods investigation of stress and health among undocumented college students. Race and Social Problems, 10(3), 193–208. https://doi.org/10.1007/s12552-018-9242-4) because of systemic oppression, and they often engage in various advocacy efforts to challenge those oppressive systems. Although different persuasion (e.g. Reasoned Action Approach, Anger Activism Model; Fishbein & Ajzen. 2010. Predicting and changing behavior: The reasoned action approach. Psychology Press; Turner. 2007. Using emotion in risk communication: The anger activism model. Public Relations Review, 33(2), 114–119. https://doi.org/10.1016/j.pubrev.2006.11.013) and social movements theories (e.g. Mass Society Theory; Theory of Relative Deprivation; Bernstein & Crosby. 1980. An empirical examination of relative deprivation theory. Journal of Experimental Social Psychology, 16(5), 442–456. https://doi.org/10.1016/0022-1031(80)90050-5) can describe why minoritized group members advocate on behalf of their ingroup, these theories primarily focus on traditional advocacy efforts. rather than representing advocacy as multidimensional. Consequently, this paper introduces Advocacy Communication Theory (ACT), which argues that advocacy communication is a complex and multidimentional process consisting of advocacy strategies at the individual, interpersonal, community, organizational, and policy levels. ACT also identifies predictors of advocacy communication by drawing from communication and psychological factors, and it discusses the potential health implications associated with engaging in advocacy communication.