What Does the Implicit Association Test Measure? A Test of the Convergent and Discriminant Validity of Prejudice-Related IATs

Abstract

Research ArticlesWhat Does the Implicit Association Test Measure? A Test of the Convergent and Discriminant Validity of Prejudice-Related IATsBertram GawronskiBertram Gawronski University of Würzburg, Germany Search for more papers by this authorPublished OnlineApril 15, 2015https://doi.org/10.1026//1618-3169.49.3.171PDFView Full Text ToolsAdd to favoritesDownload CitationsTrack Citations ShareShare onFacebookTwitterLinkedInReddit SectionsMoreAbstractAbstract. Drawing on recent criticism of the Implicit Association Test (IAT), the present study tested the convergent and discriminant validity of two prejudice-related IATs to corresponding explicit prejudice measures in a German student sample (N = 61). Confirming convergent validity, (a) an IAT designed to assess negative associations related to Turkish people was significantly related to the explicit endorsement of prejudiced beliefs about Turkish people, and (b) an IAT designed to assess negative associations related to East Asians was significantly related to explicit prejudice against East Asians. Moreover, confirming discriminant validity, (c) the Asian IAT was unrelated to the explicit endorsement of prejudiced beliefs about Turkish people, and (d) the Turkish IAT was unrelated to explicit prejudice against Asian people. These results further corroborate the assumption that the IAT is a valid method to assess the strength of evaluative associations in the domain of prejudice and stereotypes.ReferencesAllport, D. A., Styles, E. A., Hsieh, S.(1994). Shifting intentional set: Exploring the dynamic control of tasks. In C. Umilta & M. 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An improved scoring algorithm.1 January 2003 | Journal of Personality and Social Psychology, Vol. 85, No. 2 Volume 49Issue 3July 2002ISSN: 1618-3169eISSN: 2190-5142 tabs.informationExperimental Psychology (2002), 49, pp. 171-180 https://doi.org/10.1026//1618-3169.49.3.171.© 2002Hogrefe & Huber PublishersKeywordsImplicit Association Testprejudicestereotypesimplicit cognitionvaliditytabs.acknowledgements:I would like to thank Rainer Banse for helpful comments on an earlier version of this article; Iain Glen for stylistic corrections; and Cornelia Eibach and Rebecca Wagner for their help in collecting the data.PDF download