Abstract

ABSTRACT This essay explores the dichotomy between mass and family communication and provides a status update to the mass and interpersonal communication dichotomy discussed by Reardon and Rodgers in 1988. This piece begins with an introduction to the history of and hindrance caused by this dichotomy from translational and scholarly perspectives. Next, an overview is provided of each discipline – their histories, popular paradigmatic and methodological approaches, and theoretical developments. An argument is then presented for why the integration of these two areas is so crucial in order to best serve families and conduct communication research with greater meaning. Three significant research areas wherein media and family intersect are discussed along with three long-term integration goals for the field of communication.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.