Abstract
Metadata discovery and modeling generally takes place at the structured, server side of digital asset management (DAM). Upstream, at the unstructured, content creation end of DAM, widespread metadata acceptance and use is still subject to the availability and understanding of schema, tools for reading and writing, and methodologies that validate the data. The inevitability of metadata becoming a key component in digital rights management, universal searches, and as a tool to leverage in the automation of tedious tasks is all but certain. A couple of important milestones along this inevitable path are represented by the recent product and technology introductions from Adobe and International Press Telecommunications Council (IPTC). An examination and analysis of the IPTC Core Schema for Extensible Metadata Platform (XMP) and the Bridge application from Adobe is the subject of this paper.
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