Abstract
Because no prior studies investigated that green intrinsic and extrinsic motivation influence green creativity, this study aims to bridge this research gap and offers two novel constructs: green intrinsic motivation and green extrinsic motivation. A survey approach is employed to get insights from the information technology (I.T) industry located in Dalian, China. Using structural equation modeling (variance-based), the authors analyzed 298 respondents. The findings revealed that green transformational leadership has a substantial influence on green intrinsic motivation and green creativity, which are needed for employees to produce clean and green products and services. In addition, green intrinsic motivation partially mediates the relationship between green transformational leadership and green creativity. On the contrary, green extrinsic motivation as a moderator slightly undermines the green intrinsic motivation for green creative behavior. Therefore, leadership in organizations should raise the green motivation of employees so that they may innovate environment-friendly and sustainable products and services.
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