Abstract
None of the studies published in the extant literature has discussed the role of green innovation climate and green autonomy concerning green creativity and this study aims to offer these two novel constructs. By introducing the componential theory of creativity, this study explores green transformational leadership (GTL), green innovation climate, and green autonomy as antecedents of green creativity. The authors employed structural equation modeling (SEM) to analyze survey-based data collected from automotive firms in China. Data were collected from employee-supervisor working in the automotive industry located in Liaoning province, China. The findings reveal that GTL directly and indirectly via green innovation climate partially mediates the green creativity of employees in China. Moreover, green autonomy moderates the relationship between green innovation climate and green creativity. This pivotal contribution suggests that automotive business enterprises should develop GTL to nurture a green innovation climate and offer green autonomy for the green creativity of employees. The above antecedents of green creativity may enable business firms to gain a competitive advantage by innovating green products and practices.
Highlights
The natural resource-based view postulates that business firms would be dependent upon nature in the future and only those business firms would survive, which would have environmental sustainability, as their core business strategy and rooted in capabilities (Hart, 1995)
This empirical investigation examined the role of green innovation climate (GIC) as a mediator between green transformational leadership (GTL) and Green creativity (GCT), which is absent in the past studies
This study further reveals that green autonomy (GA) moderates the relationship between GIC and GCT, implying that employees with higher autonomy for GCT tend to have higher green creative behavior under an elevated GIC
Summary
The natural resource-based view postulates that business firms would be dependent upon nature in the future and only those business firms would survive, which would have environmental sustainability, as their core business strategy and rooted in capabilities (Hart, 1995). Recent studies have reported that the global community, through the Paris accord, has agreed to work on policies and strategies in phasing out business firms that burn fossil fuels and pollute the environment (Qureshi et al, 2016). Such organizations must be transformed or replaced with green firms and the automotive industry is not an exception. In order to innovate green and clean, companies have to incorporate green and clean philosophy in their core strategies (Awan et al, 2019)
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