Abstract
Public universities currently struggle with reduced budget allocations from the Federal Government. Therefore, universities need to diversify revenue sources to sustain operational costs. One initiative that could be taken is to effectively manage the university assets, in which land is one of the essential components. If strategically managed and developed, universities typically possess substantial land holdings that could offer significant financial benefits. Therefore, this study aims to provide an overview of the potential utilization of university land to generate revenue. In order to achieve this, twelve universities in Peninsular Malaysia were interviewed on behalf of their respective land management organizations. Interviews were undertaken to explore the university’s current land use practices. Thematic and quasi analysis techniques will be used in this study. As a result, this research discovered several potential university land use to generate income that categorise into residential, commercial, agricultural, and industrial. Leveraging this land’s potential can assist universities in innovating land use for generating income.
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