Abstract
Faced with the pandemic caused by COVID-19, universities worldwide are giving a powerful response to support their communities. One way to provide support is via the collaboration between universities and industries, allowing the co-creation of knowledge that leads to innovation. Historically, universities, as knowledge-intensive organizations (KIOs), have produced knowledge through research. At present, its important contribution to countries’ economy is widely recognized through the development of new knowledge and technical know-how. Universities are a source of innovation for firms, which ultimately translates into social welfare improvements. The objective of this research is to analyze the university–firm linkage. The methodological strategy is carried out using Bayesian networks through a model where the main elements of university–industry linking, which impact competitiveness and innovation, are identified and quantified. The technology transfer model shows that the most crucial processes are Technology Strategy, Value Proposal, Knowledge Management, Control and Monitoring, Innovation Management, Needs Detection, Knowledge Creation, New Products and Services, and Absorption Capacity.
Highlights
All countries have experienced the effects of the crisis caused by the COVID-19 pandemic to a greater or lesser degree, and organizations have had to deal with the health crisis as well as a complex situation generated by a series of collateral events threatening their operation and survival
The firm develops and promotes its own products and brands. It is located in Mexico City and is the only Mexican company to have received, in 2015, the orphan drug designation from the USA’s FDA (Food and Drugs Administration), for its products against poisoning by scorpion stings and snake bites
The university is the main axis of society, as it is a generator of knowledge, and contributes to its development; for this reason, linking with the industrial sector should be supported and promoted
Summary
All countries have experienced the effects of the crisis caused by the COVID-19 pandemic to a greater or lesser degree, and organizations have had to deal with the health crisis as well as a complex situation generated by a series of collateral events threatening their operation and survival. Universities, institutes, and public research centers have a strategic role nationally by generating technological knowledge transferable to the industry, which can transform it into economic and social value for users and clients, the institution itself, and society (Godin and Gingras 2000). Sustainable knowledge transfer has a positive impact on social growth and development (Bendul et al 2015). For such matters, the need to be more efficient in the use of scientific and technological resources has generated collaboration between various actors (Skute et al 2019; Sjöö and Hellström 2019)
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