Abstract
This paper explores the impact of digitalization on society, covering various aspects such as the transformation of goods and services, value creation, and trade and commerce modalities. It delves into the theoretical understanding of digitalization, encompassing not only technological aspects but also social, ethical, and political considerations. The concept of digi-grasping is introduced as a means to comprehend and engage with the digital world. The paper highlights both the positive and negative impacts of digital media, emphasizes its importance in various industries, and examines its influence on society, politics, lifestyle, and culture. The conclusion emphasizes the significance of learning how to effectively utilize digital media for the betterment of society.
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