Abstract
The role of media in politics is crucial in today's information age, where communication between individuals and the dissemination of information are facilitated through various platforms. Both print and electronic media play a significant role in shaping the political landscape, particularly in the context of Indian politics. With the emergence of the internet, there has been a growing interest in understanding the impact of digital platforms, including social media, on the political sphere. In a political system, the media serves several important functions that are integral to the democratic process. These functions include reporting news, acting as an intermediary between the government and the people, influencing the agenda of public discourse, actively engaging with society and politics, and holding government officials accountable on behalf of the public. This research paper aims to explore the role of media in politics, with a focus on its impact on political behaviour and beliefs.
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