Abstract
The present essay aims at analyzing magazines, namely O Cruzeiro the discussion about the option for capitalist modernity based on the North-American model to the detriment of the communist option which presents itself in the post-war period. Our goal is to understand as it appears in a journal varieties speech on modernizing the country assuming the US model and advocating a kind of development for society permeated Americanized values in all social spheres.
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