Abstract

Cars are the most sophisticated mass-produced products and are the result of years of research and development. Due to this nature, the technological development of cars is, in general, unpredictable. Even when they meet expectations, consumer acceptance varies from one market to the next. Consumer markets consist of customers who want to spend or benefit from a purchased product and who do not buy the product for profit, as the main goal, but to meet their needs. The role of dealers in the automotive industry is of increasing importance to both production volume and car models. Without their presence, there is the question of product placement, product pricing, and marketing activities. The strategy of the manufacturer or dealer himself is of the utmost importance, as the company creates value and how it achieves a competitive advantage, while the cost advantage sources depend on the structure of the given industry. Also crucial for the auto industry is the supply chain of spare parts. Price is a strategic and tactical variable that influences sales volume.

Highlights

  • Determining the influence of dealers on the car market is a complex process from the aspect of dealers offer in Serbia, as well as the state in which the market is in, especially the car market

  • Out of 16 analyzed factors covered, foreign investment and market liberalization factors stand out, which on average aren t graded above 3, where it can be concluded that the attitude of respondents on their somewhat lesser significance on production and sales of cars in Serbia

  • Hybrid vehicle fills up its electric batteries with a small internal combustion engine, while an electric vehicle has a possibility of filling up its batteries with an external source, such as the conventional socket

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Summary

Da li automobila za prodaju ili vam fabrika ?

Kumulativni procenat 91.7 100.0 za razvoj proizvodnje i prodaje automobila u Srbiji. Pitanja koja se odnose na ocenu zna aja faktora zaslu nih za razvoj proizvodnje i prodaje automobila u Srbiji, uz rezultate deskriptivnih statistika ocena ispitanika, prikazana su u tabeli 6. Pitanje upitnika ispitanici su ocenili zna aj pojedinih faktora na razvoj proizvodnje i prodaje automobila u Srbiji ocenama 1 bezna ajan faktor, ... Automobila e morati da svoj pristup novim alternativnim pogonskim tehnologijama, a glavnu ulogu u imati od samih dilera sa kao krajnjih prodavaca koji imaju neposredni kontak sa kupcima. Pred e se idejnog optimalnog modela koji ukazati na sveobuhvatan pozitivan ili negativan uticaj pojedinih faktora uticaja dilera na plasman automobila u Srbiji. THE ROLE AND IMPORTANCE OF DEALERS (SELLERS) FOR THE AUTOMOBILE MARKET IN SERBIA

Introduction
PhD candidate
Conclusion
Findings
Literature
Full Text
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