Abstract
Today, places are competing among themselves in the market to attract tourists, students, people, investors. Thus, just like commercial brands, place brands need to distinguish themselves in the market in order to be appealing to the target audience, and in accordance with the future, long-term vision of place development. Still, many places lack the systematic place brand management as a tool to support the future vision and development of the place. The paper contributes to the scholarship of place branding, more specifically the aspect of rebranding. The paper explores the holistic approach to place rebranding of Valjevo. The originality of the paper is seen in presenting for the first time and codification of the term holistic place rebranding approach (Acronym: HPRA).
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callSimilar Papers
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
