Strategic supply chain management issues in the automotive industry: an Australian perspective

Abstract

The automotive manufacturing industry is an extremely competitive one. Many companies are focusing on their supply chains for sources of competitive advantage. This paper presents the findings of an exploratory study that examined contemporary issues related to supply chains in the Australian automotive manufacturing industry. Data from interviews with managers from vehicle manufacturers, component suppliers, peak industry bodies and government agencies enabled the articulation of 10 key issues. These issues were validated as being relevant to the industry by another group of managers from the industry. Review of these 10 issues showed that the relationships between the parties in supply chains are complex, and despite the success of the industry, there are a number of structural weaknesses. These issues, when taken individually, pose significant risks to the industry. When considered collectively, these risks are magnified several fold. This paper also presents research questions in the form of formal propositions associated with the 10 issues that need to be rigorously tested in order to assess the long-term viability and success of the industry. The issues that are raised can also be relevant to other industries with similar supply chain dynamics.