TYPOLOGY AND STRUCTURAL FEATURES OF RADIO SHOWS

Abstract

The article considers a Show as a widespread form of radio broadcasting and investigates its structure and main typological features. The specificity of radio shows is revealed through the prism of comparative analysis with television talk shows, determined with peculiarity of their perception by recipients. The factors that prove the popularity of a very broadcasting phenomenon are identified. A classification of radio shows is given according to the ratio of program elements, the time criterion, the composition of the presenters, etc. Weekend radio shows and specialized shows are also characterized. The key components of a Show and its stylistic features are analyzed in the structure of the air of radio stations. The necessity of a balanced ratio of music, information, advertising, rubrics under a radio show, is also presented. The author substantiates the position that a well-built show contributes to the identification of a radio station in a polyphonic broadcast, and the compliance of the concept of the channel ensures its successful positioning in the media environment, expanding the contingent of listeners. Using the example of the practice of radio stations in Uzbekistan, the role of an interactive component of a radio show is shown; ways of attracting an audience to game types of broadcasts, to express opinions on topical issues, to co-authorship are presented. The analysis of media planning of advertising and sponsored videos has been carried out. Particular attention is paid to the study of dialogical interaction under radio shows: between presenters, between presenters and guests of the program, between presenters and listeners.