Abstract
The results of the 2022-2023 longitudinal study on the typification of the digital transformation of the journalistic company in Latin America, carried out by the Institute of Journalism of the Inter-American Press Association IAPA-SIP, with the support of the Faculty of Communication and Information Technologies of the Hemisferios University are presented, based on the variables of size by number of journalists, economic return of content, use of tools for the knowledge of the audience, needs to accelerate digitization, sources of financing, closing expectations, alternatives of charge and training interest. For this purpose, a structured questionnaire was applied to a representative sample of 354 journalists, including owners, directors, editors and journalists in general. One of the biggest findings is that the news companies, in a large proportion, does not connect with the new audiences, digital communities, tribes and specific niches, since they still do not use the metric tools for the corresponding connection.
Published Version
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