Tweet no harm: Offer solutions when alerting the public to voter suppression efforts

Abstract

Voter suppression was a major issue during the 2018 U.S. Midterm elections. Civil rights organizations, advocacy groups, and celebrities used Twitter to urgently warn voters about potential problems at the polls. However, in raising awareness of these normatively problematic matters, these messages had the potential to negatively impact key measures of democratic health. We conduct a survey experiment exploring the effect of exposure to tweets about voter suppression on confidence in elections, democratic legitimacy, and vote intent. Tweets that highlight voter suppression without a solution depress confidence in elections across all party groups, suggesting that solely warning people about problems at the polls without concrete actions they can take in response may do more harm than good. In addition, tweets highlighting voter suppression increase democratic legitimacy among Republicans relative to Democrats, suggesting that the former see such efforts as beneficial. There is no impact of either treatment condition on vote intent. Normative implications for democracy are discussed.