Abstract
The cinema is a means of communication that generates the construction of imagination through an emotional impact (Domínguez López, 2015). We define enjoyment trough the theoretical perspectives of uses and gratification Lozano, (2007); (Jensen and Rosengren, 1990) and entertainment (Bryant and Zillmann, 1996); In that sense, it is pertinent to ask the following: What do people do with such media? Specifically, Wich filming conditions of a great production film genre (Bergan, 2011) like Troya (Wolfgang Petersen, 2004) can do on the promotion of Cabo San Lucas? The objective of this research is to reflect from a holistic approach Bryant and Zillmann (1996); (Martin, 2003); (Goliot-Lété and Vanoye, 2005), Domínguez (2015); the following aspects: 1) The use of cinema to promote a destination; 2) Collective identification values; and 3) The traveler-spectator phenomenon regarding the characteristics of this place and its history reflected on the screen from one of the main locations in Cabo San Lucas.
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