THE MEANS OF VISUAL COMMUNICATIONS IN THE ARCHITECTURAL ENVIRONMENT OF EDUCATIONAL ESTABLISHMENTS

Abstract

The current trends in the use of graphic design tools in the formation of the architectural environment are highlighted. The integration of the full range of visual information systems in the structure of educational institutions is of special importance, because of their purpose to remain modern and attractive to the young generation, understandable in orientation and perform their main function - motivation for learning and development. Means of visual communication in architecture are designed to implement a wide range of functions, which together are designed to ensure the implementation of a key idea - a person's belonging to the architectural space. The choice of technological means, style and color scheme of interior graphics depends on a number of criteria - the specifics of the space, its functional purpose, target audience, general style and architectural solution of the building and should take into account aspects of its emotional impact on people. Based on the analysis and generalization of the world practice of organization of the internal space of educational institutions, the main approaches to the introduction of visual communications in architecture and design are formulated. It is determined that the means of visual communication in the architectural environment of educational institutions are designed to implement a number of functions: spatial orientation and structuring routes, creating visual style of the institution, motivation for educational activities, artistic expression, individualization of space. A study of the interior design of educational institutions has revealed that the revolutionary progress in the means of visual communication from simple signs and pointers to interactive multimedia screens and media facades continues to gain momentum with the advent of virtual and augmented reality tools that make their adjustments and revolutionize design in architecture, endowing it with interactive properties.