Abstract
In the article, the creative economy is considered in various areas of socio-economic development. The creative economy can be considered first as a motivator that provides attractiveness of the investment climate, the modernization of the spheres of education and science, the development of specific areas of the social sphere, etc. Secondly, as a mechanism for the functioning of the creative economy, as well as for the economy as a whole, as well as a system of appropriate socio-economic relations. The formation of new, higher needs causes the search for more perfect mechanisms for their satisfaction. These needs can be met in a variety of ways. It can be both traditional and well-known ways, and fundamentally new, non-standard, creative technologies.
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