Abstract
Defining and measuring the creative economy and industries is challenging with different perspectives pervading research and policy. Different measures and models attempt to measure the growing contribution creative economies and industries make to national economies. Taking our inspiration from Oxford Economics definition of the creative economy we divide creative industries into three distinct categories – creative application, creative expression and creative technology. Key drivers of the creative economy are increased demand for creative produce, changes in the way we produce and new modes of consumption (digitalisation and prosumers). These drivers open opportunities for creative industries in peripheral regions and have benefits beyond the economic. The creative economy and industries in peripheral regions have some distinct and nuanced differences than those in urban settings and play a role in the social, cultural and economic sustainability of their place.
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