Expediency assessment of the experience used in the New Zealand creative economy strategic development

Abstract

The creative economy creates significant economic value through the production and replication of commercial goods as well as the creative services export. New industries and commercial structures are formed, tourism is stimulated, favorable investment climate and technology transfer is organized through the creative economy brands creation. The purpose of this article is to identify successful experiences in the creative economy strategic development in New Zealand, as the New Zealand experience has been poorly studied in academic discourse. Although the creative industry in New Zealand is vital economic sector, there are also number of problems that need to be solved to support its further growth and development. Therefore, the creative economy of New Zealand has been defined as the research object, the research subject is the strategic development experience. The methodology of the research is the general theory of strategy and the methodology of strategizing, developed by Professor V.L. Kvint. The methods of research were analysis, synthesis, comparison, generalization, strategic benchmarking as well as OTSW-analysis. New Zealand has implemented a number of strategies and initiatives aimed at supporting the creative industry and promoting innovation in the country. The strategic initiatives implemented to support the industry have helped unlock its economic growth potential. The successful development of the film industry allowed the serious national brands creation. The article conducted a strategic analysis of New Zealand’s creative economy and identified strategic opportunities – these include the development of industries that were not supported at the state level. The author also analyzed the best practices of workforce strategy in the creative economy of New Zealand. The scientific and practical significance of obtained lies in the possible implementation to adjust the national state policy in the field of heritage and culture support, as well as the technological entrepreneurship innovative ecosystem formation. The experience gained as a result of the study of the New Zealand creative economy strategic development can be applied to differentiate promising areas for further creative economy strategic development of the Russian Federation, taking into account the labor resources optimal use.