Abstract
In recent years, the Día de Muertos has been the subject of several films. Two of the most notable examples, with a large international reach, are the James Bond film Spectre (Sam Mendes, 2015) and the animation film Coco produced by Disney-Pixar (Lee Unkrich, 2017). This case study analyses how both films were conducive to the development of a greater interest in Mexico and a positive image of the country in recent years that could also serve to mask security warnings for tourists. In addition, the article discusses in detail how these films benefitted tourism.
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