Transparency of fuel and energy companies in media relations in the era of information society

Abstract

This article presents the communication trends in the era of information society through the example of the press service of the PJSC Rosneft Oil Company and describes the anti-crisis management in the fuel and energy sector by developing relationships with the media.The communication tools for in a state-owned company (including GR technologies), the goals of the information policy of Rosneft and the role of the concept of transparency in anti-crisis management for the fuel and energy company were considered and identified based on the results of comprehensive analysis.The research methodology is within classical boundaries, with a complete set of established PR practice approaches, including category analysis based on theoretical sources, content analysis of information generated by the company on social media and in other means of mass communication. The author's program for monitoring the information field of Rosneft was incorporated into the management information process.The results of observing the activities of Rosneft press service in various situations and summarizing specific crisis cases have allowed to form a list of recommendations to ensure the principle of transparency on a wide range of events and the application of a targeted communication strategy in a crisis situation.