Transnational corporations and civil society as network society actors

Abstract

The article examines the topic of the formation of new actors in the context of the transition to a network model of society - transnational corporations and civil society. It shows the relevance of rethinking the more recently prevailing customary balance of power between the subjects, mainly due to technical and technological progress and the changes in the social structure. The essential features of both actors are analyzed and identified, and the reasons for their rise are generalized. Preferred fields of action in which the subjects in question are active are outlined. Demonstrated are modern methods and techniques of influence, which are used by transnational corporations and representatives of civil society. It is noted that today, even despite the rich functionality, the implementation of which contributes to the strengthening of TNCs and civil society among other players, government regulations are still the main drivers of social development, since they directly determine the existing rules of the game and interactions.