Transnational corporations and civil society as network society actors

Abstract

The article examines the topic of determinants affecting the features of the practical implementation of ideas in the context of a digital society. The features of the digital model of society as a version of the post-industrial society are presented. The urgency of rethinking the problem as a determinant of social development has been substantiated. The essential features of the main trends of the digital society are analyzed and identified, which include the traditional interpretation of the inevitably distorted embodiment of ideas in social phenomena. Demonstrated are the changes represented by the identity of individuals and brought to the coalescence and the virtual level of being. The inevitability of taking into account the systemic effect of implemented ideas, which affects not only the sphere of their direct implementation, is noted. Theatricalization of digital society in the spheres of public life is highlighted. The problem of simulacra is actualized, allowing powerful actors to distort the original meaning of ideas in their own interests. The emphasis is made on the importance of linguistic analysis for adequate perception and understanding of the content of ideas. In conclusion, generalizations that form the theoretical and methodological basis of practical applications in the society of the digital world.