Abstract
The article analyzes the role of vocabulary with national-cultural semantics in the text. There were studied its identity contextual semantic relations with other nominative units. There was reviewed the problem of creating ethnolinguistic world view in the text. There was defined the specificity of reproduction of vocabulary with national cultural semantics in foreign language texts. The peculiarities of national character find expression in the micropolis of primordial linguistic formations on the designation of the most essential words-definitions for Ukrainians. Each of these nominations has an extensive system of primary and secondary values, characterized by broad associative connections, the ability to perform cognitive functions of metaphorization, personalization, enhanced ability to integrate into a variety of contexts, to form stable conversions.It was found that the non-equivalent vocabulary reflects national and cultural uniqueness of language at the lexical level, calls such concepts and phenomena in certain cultures that are not attached to any other. Thanks to this lexicon, as one of the important indicators of national and linguistic identity of the ethnic communities we observe not only the differences in naming fragments of reality, but also the culture in general, living conditions of native speakers. Vocabulary with national-cultural semantics vocabulary plays a key role in the semantic hierarchy. Image text occupies a strong position. Being a strong position – adequate transmission priority, but “transfer” of non-equivalent vocabulary is not always possible.
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