Abstract
This study aims to analyze the influence of Entrepreneurship Education and the utilization of e-commerce on students' Entrepreneurial Interest at Pelita Bangsa University in the digital era. Employing a quantitative approach with a survey method, data were collected from 100 students who had completed entrepreneurship courses and possessed experience in using e-commerce platforms. The analysis, conducted using SEM-PLS, reveals that both Entrepreneurship Education and e-commerce mastery have a significant impact on students' entrepreneurial interest. Entrepreneurship Education contributes to shaping a creative mindset and fostering entrepreneurial motivation, while e-commerce mastery facilitates easy market access, thereby enhancing students' inclination toward digital entrepreneurship. These findings align with prior research emphasizing the pivotal role of entrepreneurship education and e-commerce in fostering entrepreneurial intentions. In conclusion, the integration of entrepreneurship education with e-commerce mastery significantly boosts students' entrepreneurial interest, offering valuable insights for educational institutions to strengthen entrepreneurship programs and e-commerce training, ultimately fostering a new generation of digital entrepreneurs.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call