Transforming "Internet Celebrity " Elements into Yingjing Black Sand Product Design: An exploration of traditional handcrafts development

Abstract

The history of the YingJing black sand product can trace back to the Spring and Autumn Periods in China. Like many traditional handicrafts, the techniques of this product list as a national intangible cultural heritage. In today's 5G world, consumers have increasingly high demands for fashion, unique cultural attributes, and product interest. YingJing black sand products have also faced unprecedented challenges. This paper aims to transform Internet celebrity elements into the Yingjing black sand product design to discuss the development of traditional handicraft products and the design methods and design models of cultural products derived from traditional handicrafts.