Authenticity and Satisfaction The Role of Government Policy in Quanzhou Homestays' Service Quality

Abstract

This study examines the influence of government policies on the service quality and tourist satisfaction of homestays in Quanzhou, China, a UNESCO World Heritage site. Results indicate positive perceptions of government efforts in maintaining homestay authenticity and ensuring safety, significantly affecting tourist satisfaction. The research identifies the importance of preserving cultural authenticity in enhancing the heritage tourism experience, with policy enforcement playing a crucial role. Recommendations focus on regulatory involvement and promotion of authentic cultural interactions. The study's limitations include its localized scope and suggests further exploration into cultural impacts on satisfaction in broader heritage settings.