Abstract
Using the theoretical lens of Interaction Ritual Chains theory, the study investigates how transformative tourism narratives are symbolized by transformed tourists. Transformative tourism focuses on pushing tourists out of their comfort zone, encouraging inclusive worldviews, promoting cross-cultural understanding and social empowerment. A creative qualitative multi-method approach is utilized where transformed tourists draw, answer sentence completions, participate in in-depth interviews, and interpret the symbols associated with their transformative narratives. Those narratives can be used by practitioners to market the unique nature of transformative tourism by using symbols that resonate with prospective transformative tourists and aligns with their desire to travel in a way that positively benefits destination residents.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
