TRANSFORMATION OF THE "PERSONNEL COMPETITIVENESS" CATEGORY INTO THE CONDITIONS OF THE DIGITAL ECONOMY

Abstract

The article provides a retrospective analysis of the main categories of labor theory in its development and transformation, taking into account the opinions of various researchers. The essence of the concepts of "competition", "labor force" and "workplace", "labor" and "work", "personnel" and "personnel", "productivity" and "productive force of labor", "labor resource" and "labor potential", "cost" and "value" is revealed. As a result of the analysis, the author's definitions of the concepts of "ability to work", "efficiency", "thesaurus", "communication experience" are proposed. A detailed analysis of various approaches to the interpretation of these categories allowed the author to substantiate his own scientific position on the issue under study. The author, in order to illustrate the process of transformation of the categories under consideration in the course of the development of social production from industrial to post-industrial, taking into account the current stage of the formation of the digital economy, proposed the use of the concepts of "atom" and "molecule" to characterize the processes of changing the application of human labor in the new conditions of the digital economy in comparison with the traditional labor process in an industrial society. As a result of the implementation of the author's approach, it is proposed to update the definition of the concept of "personnel competitiveness" taking into account its transformation in the digital economy.