TRANSFORMATION OF DOMESTIC TRADE IN UKRAIN

Abstract

The article studies the processes and changes in the national economy that have contributed to the transformation of domestic trade. The authors analyze the development of domestic trade in Ukraine and identifies the problems of its functioning in the context of changes caused by economic and political factors. The indicators of retail and wholesale trade turnover of Ukrainian economic entities by regions and product groups are estimated. The article describes the process of evolutionary transformations that have taken place in the field of domestic trade and identifies the factors that have influenced the current state of trade relations. The complex processes taking place in the Ukrainian economy have radically changed the economic environment of domestic trade. The main reasons and essence of transformations in the modern development of trade are identified, the theoretical aspects of domestic trade are analyzed, the theory and practice of commodity circulation, market and domestic trade are studied, and the need for further study of aspects of changes in domestic trade in the modern world is substantiated. The peculiarities of formation of indicators of retail and wholesale trade, their characteristics and features of these types of domestic trade are determined. The factors associated with the globalization of the world economy are analyzed. It is determined that the processes of globalization open up opportunities for penetration into new markets, access to new technologies, etc., thus changing the conditions of competition. The problems faced by the trade sector with the beginning of a full-scale invasion are characterized. The main task of the state to create a competitive environment and promote the promotion of domestic goods is determined. Measures to improve the efficiency of domestic trade are proposed, taking into account current challenges (military aggression by Russia), which include the need to ensure youth employment, improve logistics processes at trade enterprises in order to fully meet the needs of the customer, reduce the level of shadowing of domestic trade, etc. The results of the work form the scientific and practical basis for further improvement of domestic trade in the context of market transformations and martial law, which will ultimately lead to Ukraine's victory over the enemy, rapid restoration, economic growth and the opportunity to act as a full partner in international relations