Структурно-регіональні аспекти формування роздрібного товарообороту України

Abstract

The purpose of the article is to identify the structural and regional peculiarities of developing retail trade in Ukraine during 1990–2019. On the basis of the research the author has come to conclusion that the process of developing retail trade in Ukraine during the years 1990–2018 can be divided into four periods, two of which (2000–2013 and 2016–2018) show positive dynamics of changes in the industry, and the other two (1991–1999 and 2014–2016) reflect the negative consequences of the processes that took place in the country’s economy at that time. The structure of retail trade of the whole period analyzed, with the exception of 1993–2001, was dominated by non-food goods. Their share increased from 55.6 % in 1990 to 61.5 % in 2018. The turnover structure at retail trade enterprises in 2005–2013 varied from region to region: in some regions the volume of retail turnover was increasing, while in others it was shrinking. The analysis has showed that during 2005–2019, the structure of Ukraine’s retail trade turnover was dominated by consumer goods produced in the country, but their share fell from 70.5% to 52.4%. The realization of consumer goods in Ukraine during the period analyzed was carried out mainly through traditional sales channels (i.e., shops). The research has resulted in proving that the share of trade turnover made with payment cards increased from 21.3 % to 30.8 % during 2017–2019. At the same time, retail trade, carried out by way of executing bank loan agreements, accounted for a small share, ranging from 2.2 to 2.4 %. A thorough analysis of the commodity structure of retail trade and that of the regional peculiarities of Ukrainian consumers’ preferences can serve as future research perspectives in this direction.