Theoretical basis of the development of business activities in the trade sphere of Ukraine

Abstract

Complex external conditions of functioning cause increased attention to the study of theoretical foundations and practical prospects for the development of business activities of enterprises in the field of trade in Ukraine. The development of entrepreneurial activity in the field of trade should be based on a thorough understanding of the theoretical basis of the implementation of entrepreneurial activity in the field of trade and its features in Ukraine. Entrepreneurial activity is a guarantee of the further development of the country's economy, the creation of jobs and the general improvement of the population's standard of living. The article defines the main legal bases of business management. The essence, principles, subjects, objects and functions of entrepreneurial activity in Ukraine are considered. The classification of types of entrepreneurial activity in Ukraine is presented, which takes into account possible types of entrepreneurial activity and provides their characteristics for the needs of modern entrepreneurs. Traced approaches to distinguishing retail and wholesale trade. The main characteristics and functions of retail and wholesale trade are defined. Problems in the regulation of entrepreneurial activity in the sphere of trade in Ukraine are highlighted, the main ones being: insufficient support from local authorities; unfavorable conditions of bank lending, high interest on loans, complicated registration procedure; complex procedure for issuing and obtaining permits and licenses; complex reporting procedure; the presence of administrative barriers; the presence of large enterprises that create prerequisites for the development of monopolies. Prospective directions of business regulation in the sphere of trade in Ukraine are summarized. The main problems faced by trade enterprises during military operations on the territory of Ukraine have been determined, the main ones being: the reduction of the domestic market and the deterioration of consumer demand; increased risks to logistics chains and supply; reduced investment and increased economic uncertainty. The prospects for the development of the theory of entrepreneurial activity in Ukraine are summarized.