Abstract
The paper presents survey results regarding the usage of virtual vs real channels of communication by members of generation Z (those born after 1994). We compare the frequency of information acquisition and transfer at different stages of the purchasing process, as well as characterize the general use of the two types of channels.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
