Abstract

The article is aimed at describing the current state and role in modern culture of the main traditional mechanisms for transmitting culture, preserving cultural memory and passing it on to next generations (customs, rituals, traditions, religion, myth, folklore, art, education, family). The research was carried out on the basis of systemic, activity-based, integration, historical approaches, methods of historical analysis, structural-functional, and axiological approach. It has been revealed that traditional mechanisms of cultural transmission continue to play a vital role in the modern cultural space. At the same time, their transformation, observed at the present time, reflects objective trends in the development of society and civilization as a whole, their accelerated development. Culture exists as a combination of traditional and innovative; it cannot be static and is constantly evolving. The problem is the reaction of a number of representatives of the scientific community to the modification of cultural instruments. The dynamics of social and cultural development in recent decades have become more obvious than before, which has caused a number of researchers to desire to go back and revive the traditional mechanisms of cultural transmission. The unity of traditional and innovative mechanisms for transmitting culture is a ground for its positive development.

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