Abstract
Using a qualitative approach, this article sets out to clarify how innovation and creativity are changing the customs in two traditional Brazilian communities: the pottery makers of Goiabeiras, of the city of Vitoria, Espirito Santo, and the bobbin lace makers in Florianopolis, Santa Catarina. Primary data from observation and semistructured interviews with pottery makers, lace makers and agents from public institutions responsible for the projects in the communities were used. Secondary data sources, derived from digital documentary analysis (websites) were also used. In order to analyze the data, the research uses methodological triangulation with two categories: tradition (maintenance) and resources and innovation (its discourse elements). The study shows that to remain in their communities, these people use the knowledge of their ancestors to create sustainable livelihood strategies and income generation.
Highlights
Changes in technology and the acceleration of urbanization processes spanning the late nineteenth century engendered new societal demands
We investigated how tradition and innovation are reconciled in two communities: ‘Rendeiras da Lagoa da Conceição’ in Florianópolis, Santa Catarina, and ‘Paneleiras de Goiabeiras’ in Vitoria, Espírito Santo, Brazil
Traditional Knowledge (TK) is locally developed knowledge that has been in a culture or society that members of the community receive as an inheritance from their ancestors
Summary
Changes in technology and the acceleration of urbanization processes spanning the late nineteenth century engendered new societal demands. Influences cause disruptions in a communitys traditional ways of maintaining and attributing meaning to shared knowledge between generations. We stress that the conditions of segregation and devaluation suffered by these populations “forced” members to find new ways of living and adapting to inclusion in a globalized society. We investigated how tradition and innovation are reconciled in two communities: ‘Rendeiras da Lagoa da Conceição’ (lacemakers) in Florianópolis, Santa Catarina, and ‘Paneleiras de Goiabeiras’ (potters) in Vitoria, Espírito Santo, Brazil. Members of these populations entered into new social relationships by ‘lending’ their unique techniques to the development of artifacts (bobbin lace and traditional pottery) for commercial consumption by the tourism industry. It was not our intention to compare the quality of the products or to generalize about issues concerning production processes, aesthetics, value or marketing issues
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