Abstract
Abstract Tradition, ambition and imagination are core concepts in the identity of the sociologist. This paper focuses on these three aspects in evaluating the choices and challenges facing post-apartheid sociology. The achievement of the sociological ambition and the expression of the sociological imagination are considered in terms of Michael Burawoy's (2004) distinction between professional, critical, policy and public sociology. Through this analysis the constraints and challenges facing South African sociology are exposed. It is concluded that South African sociology can best be bolstered through an active engagement with national issues and publics within a global context. In this way we can harness the sociological tradition, ambition and imagination in the creation of a better life for all in South Africa.
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