Abstract
Beaches are distinctive destinations, and their attractiveness is decisive in attracting tourists, enriching their experience, and sustaining coastal tourism. This study examined the relationship between beach attractiveness dimensions (scenery and cleanliness, facilities and services, geophysical aspects, and access and comfort), the overall experience, and revisit intentions of visitors. The mediating role of overall experience in the relationship between beach attractiveness and revisit intention was also tested. Data were collected from 311 respondents and analyzed using structural equation modeling in AMOS. These findings indicate the direct effects of beach scenery and cleanliness, as well as geophysical aspects, on revisit intentions. In addition, beach scenery, cleanliness, geophysical aspects, and facilities and services directly affect the overall experience of beach users. Finally, overall experience also mediated positive indirect relationships between facilities and services, access and comfort dimensions and revisit intentions. The results underscore the importance of enhancing beach attractiveness and user experience to attract tourists sustainably. The results are discussed from a demand perspective and implications are provided for beach management, regulators, and local governments on the supply side towards sustainable beach tourism in Ghana.
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