Towards an analytics of mediation

Abstract

In this paper I discuss a framework for the analysis of media discourse – the ‘analytics of mediation’ – that takes into account the embeddedness of media texts both in technological artefacts and in social relationships and, hence, seeks to integrate the multi-modal with the critical analysis of discourse. On the methodological level, the analytics of mediation applies a multi-modal discourse analysis onto media texts in order to study their visual and linguistic properties: camera/visual; graphic/pictorial or aural/linguistic. On the social theory level, the analytics of mediation addresses critical concerns on the ethical and political role of television and other media in our ‘global village’. Can television foster a cosmopolitan consciousness or does its ‘fake proximity’ alienate the spectator from the rest of the world? Can we talk about the media as agents of global citizenship or do the media lead to compassion fatigue – a Western denial of humanitarian problems? I illustrate such questions by drawing on one concrete example of television news.