Abstract
Discourse analysis can be said to have evolved out of the desire linguists had to move beyond the sentence and be able to analyze all kinds of texts, from conversations to advertisements and texts with written or spoken language, images, video and music. As it evolved, some ideologically centered discourse analysts developed what is called CDA: Critical Discourse Analysis and then, to deal with the complex nature of mass mediated texts, MultiModal discourse analysis and, for some, Critical Multimodal Discourse Analysis. Two examples of how discourse analysis can be used are offered: the first is a discussion of the way language in speed dating shapes decision making by speed daters. The second is an analysis of a Fidji perfume advertisement.
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