Abstract
Social media provide opportunities for organizations to reach the largest amount of people by measuring the general perception of the consumer and knowing his/her feelings and some of his reactions towards brands and products. On the other hand, these organizations as well as people are keen to preserve the privacy of their data, which will only be achieved by using applications and techniques of artificial intelligence. This scientific paper aims to analyze and discuss the impact of using artificial intelligence applications with their various technologies on social media through the method of critical analysis and evaluation that was applied to previous recent studies that dealt with the impact of artificial intelligence on social media. Then, this paper conducted a critical review of these studies coming up with findings, conclusions, and special recommendations on the subject. This resulted in the fact that studies agree on the great role that artificial intelligence plays in social media platforms in terms of preserving the privacy of the user and organizations and in terms of marketing and increasing the profits of organizations. Moreover, companies that do marketing through social media using artificial intelligence have benefited three times more than other companies that do not. In addition, artificial intelligence contributes to the preservation and security of privacy and data of users and digital owners in social networking sites, and contributes to increasing the profits of companies that use marketing through social media platforms based on artificial intelligence techniques, as their revenues increased by 10%, costs decreased, and productivity and logistic networks improved. This study recommended working to develop the mechanism of artificial intelligence in social media platforms, conducting more studies on the contribution of artificial intelligence in increasing the revenues earned by social media platforms, reducing the costs of social media creation and management, and finally the necessity for the commitment of social media companies to apply artificial intelligence techniques to maintain user privacy.
Highlights
Artificial intelligence is one of the information technologies that affect well-known daily-used informal societies
This study is similar to the current study with the role of artificial intelligence in social media in terms of allocating it to the role of machine learning, which is considered one of the applications of artificial intelligence in the governance of future artificial intelligence systems and in preserving ethical behavior in social media, and the current study aims to discuss various methods of intelligence Artificial Intelligence in monitoring social media and this study is one of these methods that affect the results of the current study, as it added a new meaning to the methods of artificial intelligence in monitoring social media, and the current study was distinguished by mentioning many methods and methods of artificial intelligence in protecting social media in various fields
This study is similar to the current study with the role of artificial intelligence in social media in terms of analyzing the audience, feelings and images that affect the monitoring of marketing through social media, and the current study aims to discuss various methods of artificial intelligence in monitoring social media and this study is considered one Among these methods that affect the results of the current study, as it added a new meaning to the methods of artificial intelligence in monitoring social media, and the current study was distinguished by mentioning many methods and methods of artificial intelligence in protecting social media in various fields
Summary
Artificial intelligence is one of the information technologies that affect well-known daily-used informal societies. The main result that continues until present is the adoption of McCarthy’s proposal to call the new field at that time "artificial intelligence" to be a stand-alone field adopting a methodology to try to build machines that operate independently in complex and variable environments [2]. This scientific paper will deal with the impact of using artificial intelligence applications on social media through an evaluation critique of a group of recent literature and studies. This paper contains six sections that introduce the problem of the study and its methodology, present the previous studies related to the current study and discuss them. in the fifth section with clarifying points of similarities and differences between all studies and the results and recommendations that came out of this study
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