Abstract
To grasp the current status of network public opinion (NPO) research and explore the knowledge base and hot trends from a quantitative perspective, we retrieved 1385 related papers and conducted a bibliometric mapping analysis on them. Co-occurrence analysis, cluster analysis, co-citation analysis and keyword burst analysis were performed using VOSviewer and CiteSpace software. The results show that the NPO is mainly distributed in the disciplinary fields associated with journalism and communication and public management. There are four main hotspots: analysis of public opinion, analysis of communication channels, technical means and challenges faced. The knowledge base in the field of NPO research includes social media, user influence, and user influence related to opinion dynamic modeling and sentiment analysis. With the advent of the era of big data, big data technology has been widely used in various fields and to some extent can be said to be the research frontier in the field. Transforming big data public opinion into early warning, realizing in-depth analysis and accurate prediction of public opinion as well as improving decision-making ability of public opinion are the future research directions of NPO.
Highlights
Due to the rapid development of the Internet worldwide, online media has become the “fourth media” after newspapers, radio and television [1]
The findings indicated that social media has the ability to predict election outcomes and that there is a correlation between social media and the results of popular surveys
Information visualization software was wasused usedtotoconduct conducta bibliometric a bibliometric analysis of Information visualization software analysis of the the literature related to SCIE, SSCI, A&HCI
Summary
Due to the rapid development of the Internet worldwide, online media has become the “fourth media” after newspapers, radio and television [1]. Network public opinion (NPO) gradually affects our work, study and life [2]. It has obvious features compared with traditional public opinion. Social opinion disseminated through the Internet can basically be generated and disseminated at the same time, which is quite instantaneous. Because of the openness, interactivity and timeliness of NPO, it has higher degree of attention, wider spread and more influence
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