Abstract

With the development of Internet technologies and applications, network public opinion has undergone tremendous changes in terms of data volume, complexity, and speed of production. Existing public opinion analysis techniques and monitoring systems are difficult to adapt to changes in this scenario, and must be innovative under the thinking of big data analysis. Therefore, this paper designs a network public opinion analysis platform through the use of big data technology, including information collection, information processing, information analysis, public opinion display and information security. And from the three aspects of government decision-making, hotspot tracking, and public opinion guidance, the application effect of the platform is proposed, and the innovation of thinking, mode and technology of network public opinion management is realized. It has important theoretical and practical value for network public opinion management.

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