Analysis of University Network Public Opinion Management Based on Big Data

Abstract

In the era of big data, the causes of network public opinion in Colleges and universities are more diverse, more far-reaching and more complex governance. It is particularly important to strengthen the management of university network public opinion. This paper explores the new characteristics of network public opinion in Universities under the background of big data era, analyzes the existing problems in the management of network public opinion in universities, and through the construction of the evaluation system of public opinion management in universities, and takes the Tongling University as an example to analyze the effect of the current management of network public opinion in universities.