Abstract
The objective of the research is to make an interpretation of the analytical tourist tourism competition The 2017 Travel and Tourism Competitiveness Report of the World Economic Forum, the guide for the execution of Magical Towns and the Model of Tourism Excellence of the state of Guanjuato. The research approach is qualitative, qualitative research seeks subjectivity and explaining and understanding individual and group subjective interactions and meanings. (Álvarez- Gayou, 2012). Interpretive referential framework Hermeneutical Phenomenology, which seeks to discover non-multiple meanings, analyze and describe them (Álvarez-Gayou, 2012). Proposing to establish indicators of tourism competitiveness for the Magical Towns of the State of Guanajuato by means of which the form of the tourism situation can be evaluated in order to detect areas of improvement and generate strategies that increase the tourism competitiveness of said tourist destinations and It translates into a benefit for the Magic Town of Salvatierra and the State of Guanajuato.
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