Innovation and digital transformation index in the use of information and communication technologies in the management of Micro, Small and Medium Enterprises in the city of Xalapa, state of Veracruz of Mexico

Abstract

The general objective of the research is to identify the rate of innovation and digital transformation that Micro, Small and Medium Enterprises (MIPYMES) currently have with the use of information and communication technologies TIC´s). We believe that after what happened to all organizations and companies with the COVID19 pandemic and the return to a new reality of organizing, operating, managing and directing companies, it is necessary for the personnel of the different hierarchical levels to get involved. with the use and mastery of information and communication technologies. The following questions help us to establish our hypothesis: Does the use of TIC´s in the organization influence decision-making at the management level? Is the age of the managers or owners of MYPYMES related to the use of TIC´s in the organization? Our study has a quantitative and qualitative approach; we will look at various pertinent data on variables and contexts in the study. For all of the above, we are interested in carrying out this research on MYPYMES since they represent a high impact on the economy of the city and if there is any relationship between innovation and business well-being.