Abstract
The main objective of the study is to identify the most effective method that makes a company competitive. Exploratory and descriptive research was carried out based on a mixed, qualitative research scheme with documented foundations of descriptive type, observation, interviews, elaboration of an instrument applying a sample of 75 surveys to managers or owners of small companies of different segments, with a confidence level of 95% and a margin of error of 5%, using a quantitative approach for the analysis of the most effective strategies axes. The results indicate that good practices show an effective relationship with competitiveness and that the implementation of the strategies will improve them.
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