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Abstract
Approaches to the tourism development strategy have always focused on non-human factors, such as an increase in various tourism facilities, the potential of an area’s attractions, tourism packages, and increased cooperation in tourism to the stakeholders. But however great a strategy is implemented without the support of the human factor as a driving force, the tourism strategy will not be able to create a competitive advantage. Therefore, a tourism strategy must consider all aspects of human behavior. The main purpose of this article is to provide a new paradigm that in the preparation of the tourism strategy is determined by the human factor involved. This involves human behavior as part of a system of tourism development. One of the concepts related to human behavior is Organizational Citizenship Behavior (OCB). The combination of Organizational Citizenship Behavior-Individual (OCB-I) and Organizational Citizenship Behavior-Organization (OCB-O) is not only going to give priority to the role of innovative, creative, cooperative and productive human beings in developing tourism, but also create a competitive advantage. Through a qualitative approach this article will provide conceptual information that is essential for academics and practitioners who are involved in the tourism sector. DOI: 10.5901/mjss.2015.v6n5s5p104
Highlights
The province of Bangka Belitung Islands has six districts and onecapital city
Organizational Citizenship Behavior (OCB) refers to the construct of "extra-role behavior" (ERB), which is defined as behavior that benefits the organization and/or is intended to benefit the organization, and which directly leads to roles and expectations
All organizations associated with tourism development must be able to manage OCB.All elements of the organization are employees and leaders;this will create employees and leaders who are loyal, committed, participative, innovative, productive, communicative, informative, positive and optimistic
Summary
The province of Bangka Belitung Islands has six districts and onecapital city. Many strategies have been implemented to increase the number of national and international tourists whovisit the Bangka Belitung Islands. Some of the reasons for the low level of tourist visits to the Bangka Belitung Islands wasa less than optimal management of tourism and poor quality of human resources (Hamsani and Devi, 2014). OCB can be described as extra behavior shown by an employee outside the responsibilities of the job. At this time, there are no studies linking the OCB concept to the tourism development strategy. The concept of OCB is a concept to create a competitive advantage
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